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Marketing at Youngstown State University

Youngstown, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $36,518/yr (-20% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.1x earnings multiple (12.7x out-of-state)

Ranked #301 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$577K	$567K	$515K
Earnings Multiple (In-State)	13.4x	13.1x	11.9x
Earnings Multiple (Out-of-State)	12.9x	12.7x	11.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	54	53	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$43,164

Out-of-state: $44,604 (12.7x ROI)

4-Year Net Price (After Aid)

$47,508

-10% less than sticker · See by income

Median Debt at Graduation

$23,900

7.9 months of Year 1 earnings

Reported Earnings (5 Year)

$58,670

61% growth from Year 1

Program Analysis

Youngstown State University's Marketing graduates start at $36,518/yr, trailing the $45,450 national average by 20%. The program's value hinges on affordability.

With a 13.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,900 against $36,518/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #301 ranking among 502 Marketing programs places Youngstown State University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $36,518-to-$58,670 earnings arc over five years reflects a 61% gain — well above average career growth for recent graduates.

About Youngstown State University

A 80% acceptance rate means Youngstown State University is accessible to most applicants, enrolling 7,340 students in Youngstown, OH.

See all programs and financial aid at Youngstown State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Youngstown State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 53/100 DegreeOutlook Score mean for Marketing at Youngstown State University?

At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Youngstown State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Youngstown State University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Youngstown State University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →